Assumption testing - right or wrong?
How much do you really know about the way a customer uses your product?
user testing close
Is good, good enough?
Launching a new product is just the beginning and the maxim, "if it ain't broke don't fix it" means that you're missing a trick. Just because something is doing OK, doesn't mean it's reached its potential.
Chrome Extensions: A new approach to prototypes
On a recent project we discovered the benefits of developing a prototype as a Chrome Extension - a first for us and the client.
Third Thursday - June News
Possibly a record breaker in terms of news. Plenty of launches, design chat and user testing antics.
Should you survey your users?
One of the classic tasks discussed at any pitch is what will happen post go live. Often clients say they will definitely invest in testing their user base and iterating the product based on feedback from the target audience. It pretty much never happens.