Online Influence of Offline Sales - ROPO
The majority of purchases still take place offline (9 out of 10) but of those 40% of consumers prefer to ROPO – research online, purchase offline.
The majority of purchases still take place offline (9 out of 10) but of those 40% of consumers prefer to ROPO – research online, purchase offline.
More insights into Brits online Digital agency, Dare has produced a fascinating 175 page document that describes how Britain lives today through technology. We've read the report and summarised some of the key issues, so you don't have to.